Vita Records 1

Vita Records (U.S.A.) / c. 1952

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Design: An attempt has been made to balance the words of unequal length in the label name, 'Vita' being typeset in a slightly heavier weight, but a discrepancy still exists. The photograph of the artist has been treated strangely, the outer edge being randomly nibbled off; gradual fade-outs were technically difficult to achieve for the letterpress printing process, which this appears to be, and perhaps the photograph's background was too dark for the outline of the face to be traced accurately. In the following label, the outline of the artist's head was cropped tight, giving a better result.

History: Perfection Plastics, which pressed Vita Records, was located in Pasadena, California.




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