Victoria Records

Victoria Records (U.S.A.) / c. 1953

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Design: The Western-style lettering used for the label name is Playbill, based on 'poster type,' the originals of which, being too large to cast in metal for the letterpress printing process, were cut in wood. It is unusual to see this condensed, vertical kind of lettering spread out in this way because large open areas are created between the letters as they radiate outward. Probably the intent was to create an association with the Victorian era, hence the use of 'antique' type and the crowns, which are oddly positioned either side of the label.

History: When the Four Aces could not find a suitable record company to represent them, Al Alberts, the featured singer, launched the group's own label in Philadelphia, U.S.A. in 1952. They became extremely successful and had many gold record successes. Label scan courtesy of collector Ken Hagelthorn of the U.S.A.




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