Design: Some creative custom lettering for the label name, following the style of the font used for 'Hit Parade Tunes,' which bore the name 'Engravers' in view of the fact that it was based on the lettering produced by the process of copper engraving, and featured tiny stub serifs. Both the 'V' and the 'E' have been modified to fit the available space.
History: In the main, labels such as this featured inferior, cheaply-priced ('value') 'knock-off' copies of hit parade tunes by better-known artists; Love Letters In The Sand was a major hit for singer Pat Boone in 1957. The Hit Parade, in which record sales (in the main, 45 rpm speed) came to the fore in the early 1950s, and was a phenomenon generated by the affluence of the post-war teenage segment of the population. Chart listings were heavily promoted on radio and television. A proliferation of independent record labels soon sprang up, trying to cash in on the pop music act. The best-known of these was the Sun label in Memphis, Tennessee, whose stable of successful recording artists included Elvis Presley, Johnny Cash, Carl Perkins, Roy Orbison and others.