Design: The normal cap and ascender lines of the label name have been shortened down to align only slightly above the lowercase 'x-height,' thus providing the type block with an even 'texture' which contrasts well with the quite different texture made by the single continuous groove of the record. Here, the increasingly widespread technology of offset printing has placed 'artwork' in the hands of the graphic designer rather than the printer; previously, metal type was rigidly fixed in its proportions but can now be manipulated. The process also allows for clean reversals out to a white background, achieving a better result than printing in white ink over a solid colour background.
History: The London address given here, Denmark Street, was the 'Tin Pan Alley' of the British music industry. Label scan courtesy of collector and musicologist Bill Dean-Myatt of the U.K.