Tico (U.S.A.) / c. 1957

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Design: The logo is extremely deep, to accomodate the banner which runs across its face; generally, it would run above or below.

History: The wording means: "The king of mambo," and mambo music and dance would appeal to the Cuban ethnic minority in New York. The mambo dance, developed in the late 1930s, became really popular in the late 1940s and early 1950s; the word 'mambo' meant 'conversation with the gods' in the language of Central African slaves transported to Cuba (Wikipedia). Label scan courtesy of collector and musicologist Bill Dean-Myatt of the U.K.

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