Theme

Theme (U.S.A.) / 1953

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Design: At the top is a row of five stars (suggesting 'five-star' quality -- a concept also to be seen on the Imperial label), with the label name appearing in an outsized 'modern condensed' font, with thick vertical strokes and thin horizontal serifs, as seen on the parent Tempo label. Metallic silver on a solid colour background is an emerging trend in 1950s label design.

History: The track shown is the theme song of the Harlem Globetrotters basketball team (or troupe), as whistled by Brother Bones. Scans courtesy of collector Georg Richter of Germany (below, from contemporary ads appearing in Billboard magazine).




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