Teen (U.S.A.) / c. 1958

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Design: An elaborate arrangement for the label name panel, with the typical 1950s cut-out shapes in flat and screened (shaded) areas (e.g. Festival, Sun). The label name itself speaks to the new demographic of the teenage market which, for the first time in history, had money to burn on ephemeral items such as records. The radio, with its pop music programs, helped fuel the boom in record sales to teenagers. The advent of the 45 rpm single would soon take over this segment of the market, leaving the 78 rpm format in the dustbin of history.

History: Unknown (have info? Please send to info.re.78s@shaw.ca). Label scan courtesy of collector Kjell Thorsen of Norway.

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