Design: The label name is cleverly drawn to completely fill the available space, carefully avoiding the spindle hole. The main line of the imprinting is done in a font called Optima (here seen in the bold version), which was designed in about 1955 by the great German type designer and calligrapher Hermann Zapf. A sort of hybrid or crossover style, it is a sans serif (without the stroke-ending serifs of traditional forms), but has the classical proportions of Roman inscriptional lettering, with 'gravic' or narrow-waisted strokes. It became an instant worldwide success.
History: Label scan courtesy of collector Lucyna Lachowicz of Poland.