Design: A tightly-arranged layout, with the hand-drawn label name lettering being splayed outward to avoid wide visual gaps between the narrow letterforms.
History: Denmark Street (the address appearing at the foot) is a relatively short and narrow street in central London first developed in the late 1600s, was named for Prince George of Denmark. During the 20th century pop era, many music publishers congregated in the immediate vicinity and it was soon recognized as Britain's equivalent of New York's 'Tin Pan Alley.' 'Southern' is probably a reference to southern England, not the southern U.S. (by geographical contrast, the Beatles' music publishing company was 'Northern Songs'). Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.