Scandia 1

Scandia (Finland) / 1952

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Design: An interesting variation on the 'yin-yang' segmentation seen on several post-war labels (e.g. Checker, Listen, Specialty, Vee-Jay). The contrasting of arbitrary sharp-angled and rounded shapes, which began to be seen in 1950s design, continues here. The lively, thick-stroke brush lettering for the label name, with its flowing baseline, is a treatment also to be seen on many post-war labels (e.g. Accordia, Aragon, Rondo).

History: Unknown (have info? Please send to info.re.78s@shaw.ca). Label scan courtesy of collector Jukka Kettunen of Finland, who writes: "'Armi' is a woman's name, and this song celebrates the election of Armi Kuusela of Finland as 'Miss Universe' in 1952."




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