Design: The calligraphic lettering for the label name and the stylized deer represent a delicate, feminine look, which does not carry much impact, and both are overpowered by the bold border. Using calligraphic swash capitals together to form words is perhaps not in the best typographic taste, as they do not create good 'word-pictures'; the eye's smooth movement is arrested by the jerky, extraneous decorative strokes.
History: Label scan courtesy of collector Ed Pauli of the U.S.A., who writes: "Renfro Valley was a Kentucky barn dance TV show like the Grand Ole Opry, the Louisiana Hayride etc. The record dates from c. 1953-1954, and was a country label, pressed by Bell, who used vinyl for their pressings, rather than shellac. The records were 10" in diameter, unlike Bell's own 7" label, which they used for cover versions."