Parade

Parade (U.S.A.) / c. 1958

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Design: The label name is done in a romanized, serifless Gothic with rounded, blobby endings at either end, the vertical main strokes being contrasted by a horizontal underline.

History: Thanks for updated info to U.S. audiophile Wile E. Coyote (a.k.a. Tom Daly), who writes: "Parade was one of a series of 'junk' record labels to originate out of Newark, NJ. The parent company was known as Synthetic Plastics Corporation (changed to Peter Pan Industries in 1964) and was known for releasing the same recordings on a host of other 'junk' labels, such as Promenade, Prom, Guest Star, Ambassador, Coronet, Spin-O-Rama, Diplomat, Peter Pan, and others. The company was still in operation into the CD era, doing business as Peter Pan Industries. In 2000, the company changed its name to PPI Entertainment Group and yet again in the year 2006 to Inspired Studios. The company is now based in West Palm Beach, Florida, and run by longtime President/CEO Donald Kasen, son of company co-founder Daniel Kasen. The company continues to release children's music both on CD and online formats. Inspired is currently in the process of converting the music from the vaults of Synthetic Plastics into digital media. As for records issued during the 78 rpm era, the vinyl (if it WAS in fact vinyl on which they pressed records) had horrible signal-to-noise ratios. The records sounded like they were pressed on recycled asphalt, and lead-in and lead-out grooves sounded like they were modulated by boxes of snakes. Synthetic Plastics manufactured some of the worst pressings of records ever issued. Their releases were not sold in record stores, but in department and five-and-ten-cent stores like F. W. Woolworth, W.T. Grant, and S.S. Kresge. Pricing was $0.29 for children's singles, $0.39 for generic singles, $0.49 for 45 and 78 rpm EPs, $0.79 for 10" LPs and $0.99 for 12" LPs (mono or stereo), although much of their early 'stereo' product was in fact, rechanneled. Most of their popular releases were of clones of popular hits of the day by sound-alike artists who were given similar 'names' to confuse the buying public. The company's biggest-ever seller was a compilation LP of speeches released post-mortem by the late U.S. President John F. Kennedy, titled A Memorial Album. It sold in department stores, supermarkets and five-and-ten-cent stores for $0.99."




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