Magic Tone

Magic-Tone (U.S.A.) / c. 1955

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Design: An elfish figure (Aladdin? Peter Pan?), wearing exotic curly-toed slippers, knickerbockers, a swallow-tailed jacket and a tasselled cap, leaps across the spindle hole to ring a bell cleverly positioned inside the 'O' in the label name. Though labels in the children's category are usually multi-coloured (e.g. Lincoln) for maximum visual appeal, good use is made here of a mechanical screen to enhance the appearance of an economical single-colour printing.

History: Unknown (have info? Please send to info.re.78s@shaw.ca). From the late 1800s on, with the growth of an affluent middle class both in Europe and North America, which had the discretionary cash with which to pamper their young, the market boomed with an increasing number of manufacturers supplying books, records, wallpaper, toys and other specialty items for young children (in fact, Emil Berliner's first disc records were made for the children's toy market). For anyone interested in the history of kiddie records and related ephemera see collector Peter Muldavin's excellent site at The Kiddie Record King.




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