Loningisa (Belgian Congo) / c. 1950

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Design: Though the records produced by Loningisa were of the jazz and rhumba variety, the label design uses more traditional elements such as swallow-tailed banners and a laurel wreath. The label name duplication in an east-west configuration is very unusual (and rather hard to read), owing to the photograph of the formally-dressed singer-guitarist Honoré Liengo being given pride of place.

History: Loningisa, the name being based on a word meaning 'shake' in the local African dialect, was a sound studio and record label based in the city of Kinshasa in the Democratic Republic of the Congo (then known as Zaire). Founded by members of the Papadimitriou family, the label began operations in 1950. The record company Sobedi (Societe Belge du Disque), furnished the recording equipment and pressed the records at their factory in Ghent, Belgium; why the 'Made in France' imprint appears is unclear. Label scan courtesy of collector Jan van Meenen of Belgium.

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