King 1

King (U.S.A.) / 1950

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Design: An example of a good design update from the earlier label; the logo and lettering have both been greatly improved. This is a beautiful line of Roman lettering, its strong main strokes contrasting with a fine line for the secondary strokes, featuring slightly upturned serifs which give liveliness to the whole. The crown is given simple treatment, in a way that matches the lettering. Note the tiny 'K' at the top.

History: Launched in 1943 in Cincinnati as a 'hillbilly' music label, which moved into rhythm and blues and pop music.

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