Esta 1

Esta (Czechoslovakia) / c. 1951

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Design: A lively, loosely-drawn illustration of a horse-drawn war-chariot being driven by a winged goddess (?), who carries a burning torch in her outstretched right hand (the imagery is not drawn from the opera Rusalka, which has to do with a fairy tale about water sprites). Unfortunately, the extremely dynamic image, positioned so that the spindle hole does not interfere, has left an awkward space for the imprinting, with the type having to range left while simultaneously trying to be centred; the label name is shoved to an open spot on the extreme right and turned sideways to fit.

History: Label scan courtesy of collector Gabriel Gössel of Czechoslovakia.

Design variations of this label in this decade (click on image to view page):

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