Electrolux

Electrolux (U.K.) / c. 1958

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Design: An understated label using the 1920s typefaces of Eric Gill: Perpetua (for the label name) and Gill Sans (for the imprinting). The record was probably used as a giveaway item for Electrolux sales agents or service outlets.

History: The Electrolux company, founded in Austria in the early 20th century as a manufacturer of portable vacuum cleaners, is still in business and produces a wide variety of appliances for home and professional use. Label scan courtesy of collector Graham Farnell of the U.K.




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