Electrecord 5

Electrecord (Romania) / 1964

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Design: As with the previous label, the label name (as well as other components of the design) is very understated in size, yet manages to have impact. The type style for the label name is 'modern,' something of a misnomer since it had its beginnings in the 18th century with the type designs of the Italian printer Giambattista Bodoni, which featured strong verticals and extremely thin, unbracketed horizontals. Ultra-condensed versions such as this gained much popularity in the 1950s, since it could be reproduced well by the widely-adopted process of offset lithography. The logo on the left successfully combines old and new images for music, an Aeolian harp and a spinning record, while the inverted triangle logo on the right suggests a phonograph needle.

History: As previous. Label scan courtesy of collector Florin Caloianu of Romania.

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