Echo (U.K.) / 1957

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Design: A marvellous logo in the 1920s style, when the newly-evolving advertising world had begun to customize corporate names into 'word-shape-pictures' to improve product recognition; the bouncy, chunky letters are full of individual character, yet tie together very well. The choice of the word 'Echo' probably relates to a cultural resonance with the emigrées' homeland, but why such an old-fashioned lettering style should have been chosen is unknown. Yellow, as seen in the background, is often associated with the Ukraine (e.g. the New Era label), perhaps because of its association with vast fields of corn.

History: Label scan courtesy of collector and musicologist Bill Dean-Myatt of the U.K., who notes that this label was produced by Oriole Records (Levy Bros.) for expatriate Ukrainians living in the U.K.

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