Design: Columbia used condensed capitals for its label name from the earliest days, at first following the outer curve. In an updated design dating from about 1914, the name ran straight across the label, the serifs diminishing to mere ticks. In the late 1920s the treatment was changed to upper and lower case, with chubby serifs. The above shows a return to the caps of earlier days, but with a more 'modern' look achieved by the use of a widely letterspaced monoline sans serif type (often mistakenly referred to as 'Gothic'). The spacing is not very well done; in order to achieve equal optical spacing between the letters the amount of 'negative' space should be visually equal, but here the C and O, for example, are much further apart than the I and A.
History: Label scan courtesy of collector Georg Richter of Germany.