Chess

Chess (U.S.A.) / 1956

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Design: The graphic image that immediately comes to mind for this label name, a checkerboard pattern, has not been utilized in this design, though the label has been divided into two contrasting areas. The chess-pieces, which might have been treated powerfully, are here rather feeble.

History: Formerly known as Aristocrat, the new name was launched in 1950.




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