Checker

Checker (U.S.A.) / 1957

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Design: The grid pattern suggestive of a checkerboard (in which the squares should be alternately open and solid) somewhat interferes with the legibility of the logo.

History: Checker, a Chess subsidiary, was launched in 1952. The label was formed to circumvent the policy which dictated that only a certain number of tunes from one particular label could be played during each radio segment. Alternate scan (below) courtesy of collector Ken Hagelthorn of the U.S.A.




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