Carlton (Canada) / 1958

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Design: Although the design appears at first glance to be somewhat anaemic and the elements arbitrarily placed, the layout actually follows the format of the 45 rpm label (see below) which forms a dynamic 'C,' the label name being positioned in the space between the letter's extremities. A simple outline of the C shape on the 78 rpm label (or a solid 'C' in a second colour) would certainly have added more visual impact, but for the numbers being sold the cost was probably not justifiable.

History: The Carlton label was founded in New York in 1957 by Joe Carlton, but by the early 1960s had vanished, despite having had a great deal of success in the burgeoning pop music field. The 45 rpm record, launched in 1949 by RCA, spelled the beginning of the end for the 78 rpm shellac disc. Smaller in diameter (7 inches across, as opposed to 10), lighter in weight and more flexible than its rival, 45 rpm 'singles' soon became the preferred standard for teenage buyers. For a short period of time, until about 1960, 78 rpm records continued to be issued for those of the buying public whose record players were limited to a speed of 78 rpm, but soon, machines would offer playing speeds of 45 and 33 1/3 rpm only. A few of the early pop 'idols' such as Elvis Presley and the Beatles had their singles appearing in both 45 and 78 rpm formats, as did Canadian-born Jack Scott, who was based in Detroit, Michigan. His 'My True Love' b/w 'Leroy' was a million-seller, but mostly in the 45 rpm format; 78 rpm recordings of his chart hits (as with Elvis and the Beatles) are extremely rare. (P.S. It's rather amusing to see the backup music being described as 'orchestral accompaniment'! To listen to the ballad 'My True Love' click here, or to the rocker 'Leroy,' click here.)

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