Apostolou Records

Apostolou Records (U.S.A. ethnic) / c. 1954

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Design: A plain typographic design using a stub-serif font called Cheltenham for the label name (colloquially referred to by printers as 'Chelt,' it appeared in many variants, in this case Bold Extended). Designed in 1904 by an American architect, Bertram Goodhue, it became one of the most widely-used typefaces of the 20th century. Following the radius of the outer curve allows the (long) wording to appear in a large type size. Like many labels of the 1950s, metallic silver is used on a solid colour background, rather than the more traditional gold.

History: Evidently the label bears the same name as the performing artist. Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.

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