Aladdin (U.S.A.) / c. 1953

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Design: The label name is lettered in a loose, wobbly style which is perhaps meant to suggest it was created by smoke issuing from the tiny magic lantern. If so, the design idea might have been taken much further by emphasizing the decorative, curving quality inherent in Arabic art without incurring too much loss in the way of legibility. Otherwise, the design is well laid-out and well-balanced.

History: Beginning in 1946 as Philo Records, the label later underwent a name change. It was known for launching early rhythm 'n' blues, rock and jazz recordings. The Five Keys, formed in the late 1940s, signed with Aladdin in 1951, and stayed with them until 1954. The Aladdin label was sold to Imperial Records in 1960 and continues today as part of EMI.

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