Willida Records

Willida Records (U.S.A.) / c. 1948

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Design: The image shows a stylized, silhouetted pair of children seated on the ground, enthralled by the music issuing from an antique-looking wind-up table-top phonograph. The fairy figure with her magic wand, however, is made more prominent by appearing in open outline form. The folded banner enclosing the bold-font label name was a popular graphic at the time, as can be seen on other labels such as Stepping Tones (right) -- and which also shows a fairy at the spindle-hole.

History: Based in New York, and active in the late 1940s. The awkward label name might possibly be a result of combination of the founding partners' names, e.g. William and Ida, or Williams and Davis. The "unbreakable" notation refers to it being manufactured in vinyl, a flexible, durable plastic material "made from a series of processing steps that converts raw materials (petroleum, natural gas or coal) into unique synthetic products called polymers." With the widespread acceptance of the vinyl LP in the early 1950s, records ceased to be made from the previously popular (but very brittle) shellac. Vinyl was very much more suited to the abuse records would often suffer at the hands of young children. Label scan courtesy of collector Georg Richter of Germany.

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