Super Disk

Super Disc (U.S.A.) / c. 1945

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Design: The industry-wide acceptance of the lithographic process for printing around the time of WWII led to a broadening of graphic treatment which would not have been possible within the confines of traditional letterpress technology. Commercial art studios now began to spring up, employing professional graphic designers who took the design of printed ephemera away from tradesmen and made everyday designs more interesting and exciting (see the previous page), which in turn helped point-of-purchase sales. Here, a pink dry-brush background catches the eye.

History: Unknown (have info? Please send to info.re.78s@shaw.ca). Label scan courtesy of collector and musicologist Bill Dean-Myatt of the U.K.




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