Standard 1

Standard (U.S.A.) / c. 1945

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Design:  One of the few post-WWI labels with the label name following the outer curve. A stylized image of a lyre and musical horns sit above the centre hole, with sprigs of curlicued decoration either side.

History: Launched in 1941, the Standard label survived into the 1950s. The label may have had connections with RCA Victor; the same typeface (Cheltenham) is used for the heading, with the same double-line border, similar minimalist treatment of the logo etc.

Design variations of this label in this decade (click on image to view page):

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