Specialty 2

Specialty (U.S.A.) / 1948

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Design: The Specialty logo is drawn in a slick brush script, and shows a distinctive lowercase 'e.' The stars and stripes of the U.S. flag make a subliminal appearance.

History: The label was launched by promoter Art Rupe (Arthur Goldberg) in Los Angeles in 1946 after carefully determining the kind of sound that would appeal to young record buyers. He and a partner had launched the Juke Box label in 1944, but went their separate ways after a couple of years. 'Cadillac Boogie' was one of the first records to define the rock'n'roll genre. Jimmy Liggins, who recorded between 1947 and 1953, was the younger brother of Joe Liggins, another well-known musician, who led a band called the Honeydrippers. Label scan courtesy of collector Kjell Thorsen of Norway.

Design variations of this label in this decade (click on image to view page):

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