Savel

Savel (Finland) / 1949

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Design: A brilliant example of steel-nib or engraving-influenced calligraphy (less commonly used for advertising purposes than fat-faced brush script, not least because it is a highly demanding style to execute well). Other fine examples of this classy treatment are the S&G and Electro labels (the latter likely from the same artist). The single continuous line whips stylishly from top to bottom, cleverly splitting across the spindle hole to form a five-line music staff.

History: Unknown (have info? Please send to info.re.78s@shaw.ca). Label scan courtesy of collector Jukka Kettunen of Finland.




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