Remington

Remington (U.S.A.) / 1949

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Design: A sprightly treatment of the label name lettering, whose 'hand-crafted' quality brings a touch of informality and personality to the design.

History: Label scan courtesy of collector Georg Richter of Germany. Remington was one of several cut-price labels (which also included Plymouth, Pontiac, Continental and Czardas) to be launched in the U.S. by pre-WWII Hungarian immigrant Donald H. Gabor (1912-1980). Websterlite, the name of the material used by Gabor in the manufacturing process, was a cheap but inferior subsitute for vinyl, the resultant sound quality being derided by audiophiles. Gabor relied on creative marketing strategies rather than a large sales force to mass-distribute his product, which were offered to department store chains and other outlets at a unit price which even undercut bootleggers.




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