Polydor 1

Polydor (Germany) / c. 1948

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Design: The Favorite label also featured a firmament of stars as a design element; whether or not the labels are lineally related is unknown. The careful typography is typical of German design, which became exceptional after WWI, when Germany decided to scrap its past traditions and take a fresh look at all aspects of industrial design as part of its rebuilding process.

History: First used as an export label for Deutsche Grammophon Gesellschaft in 1924, the German and British components of The Gramophone Company having been separated by WWI hostilities.

Design variations of this label in this decade (click on image to view page):

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