Picturtone

Picturtone (U.S.A.) / c. 1947

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Design: A rather apprehensive-looking mouse (rat?), wearing tiny carpet-slippers and a flowery apron, assiduously sweeps dust from the floor. Meanwhile, the apparent boss of the situation, a contentedly smiling cat, reclines on a pillow, smoking a cigarette (the cigarette-holder and smoking-jacket suggest an era when such articles were de rigeur). Whether this scene of domestic bliss (?) bears any relevance to the Gothic-lettered title of the story, 'The Pot of Jam,' is unknown. Large colourful illustrations such as this would obviously be aimed at a children's segment of the market.

History: Image courtesy of collector Georg Richter of Germany, who writes: "Cardboard records seem to be a 'special interest' collectible item (see the following links: www.nightcoaster.com and www.MACrec) but unfortunately most of them carry no exact date of issue apart from the generic 'End of the 1940s to the beginning of the 1950s' -- and once even as 'mid-20th century!' The 16.5 cm (6 1/2 inch) Picturtone illustration above is from the Treasure Tales for Children series, produced by David Kurlan. The issue date of c. 1947 is just a guess: in that year the company name of Picturetone Records, Inc., with an address of 38 Tiffany Place, Brooklyn 2, New York, received mention in Billboard magazine."




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