Phonoton

Phonoton (Germany) / 1941

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Design: An inverted music note with a comic 'Pac-Man' face sends out sound-waves over the monoline stylized script of the label heading, which has been written at an extreme italic angle. The initial P is barely suggested; some lowercase letters are very condensed while others are very wide. Beneath, the label's advertising blurb ('The unbreakable vinyl record') follows a wavy baseline, but the label name above it does not follow the same path. The treatment of the stroboscopic border, which first appeared in the 1930s as a technical gimmick, is here unobtrusive, the bars matching the weight of the main line of lettering.

History: Label scan courtesy of collector Georg Richter of Germany, who writes: "According to discographer Horst H. Lange, 'non-breakable' Phonoton records were produced from 1940 to 1942 by Schröder, Winzig & Co., Berlin W15."




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