Odeon 4

Odeon (Brazil) / 1942

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Design: The label format is virtually the same as appearing in the early 1920s, but the vivacious sleeve design below shows the strong influence of the late 1920s to early1930s Art Deco movement in the 'machine-cut' treatment of the graphics and the geometrically-formed type styles. Much of that style would carry on into the 1950s.

History: Beginning in the late 19th century, the German government strongly encouraged the expansion of its nation's business interests, especially in Africa and South America, as a way of increasing its political influence on the world stage. The Odeon company, among others, forged strong connections in many countries, including Brazil. Casa Sotero seems to have been an outlet for a wide variety of products, including business and domestic goods, musical instruments and records. Label scans above and below courtesy of collector Georg Richter of Germany.

Design variations of this label in this decade (click on image to view page):

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