Design: The basic format follows the Columbia label introduced around 1927, while the upper segment has the vertical lines seen in the Brunswick label from the same era.
History: Nipponophone had its beginnings in 1910 as the manufacturer of the first Japanese-made phonograph. In 1925, Nipponophone became affiliated with Columbia, which eventually become part of EMI. Nipponophone also produced the Orient Record. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K. Thanks to collector Jovan Kovacevic of Serbia for the following updated information: "I found out this record was released in August 1943 [rather than the previous guesstimate of 1935]. I was sure it was from the war period because Nipponophone Co., Ltd. had changed its name to Nitchiku Kogyo Co., Ltd. in 1942 (so as to eliminate foreign words from names of Japanese-owned companies). "Nitchiku Kogyo K.K." is indeed printed on the lower rim text. Unlike Victor Talking Machine Co. of Japan and Nippon Polydor Chikuonki Co., Ltd. who changed the company names during the war (to Nippon Onkyo K.K. and Daitoa Chikunoki K.K. respectively) but continued releasing under the foreign Victor and Polydor labels, the former Nipponophone completely cracked down on the foreign words and seemingly (though I'm not completely sure) ceased to use the Columbia label, using "Nitchiku" instead, which is the label on that record. In 1946 they became Nippon Columbia Co., Ltd. and started releasing under Columbia again."