National Savings

National Savings (U.K.) / 1940

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Design: Set throughout in variations of the workhorse font Gill Sans, designed in the late 1920s by stonecutter Eric Gill, and still widely popular today. The font is a hybrid of sorts, having humanistic proportions yet following in the modern tradition of geometrically constructed 'sans serif' fonts, giving it both clarity and comfort on the eye.

History: Label scan courtesy of collector Graham Farnell of the U.K. Collector and musicologist Bill Dean-Myatt of the U.K. writes: "This wartime 'National Savings' label dates from 1940. It was recorded and pressed by the Decca Record Company's Personal Recording Department. National Savings Certificates were sold during the war and were, in effect, low-interest loans to the Government." Stanley Holloway, the featured artist on this side, was a comedic actor whose laconic Lancashire-accented characters of Albert and his family was hugely popular with the British radio-listening public.




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