Mirva

Mirva (Finland) / 1945

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Design: The label name is lettered in three-dimensional block lettering (see the previous page for a similar attempt in 'curved-screen' perspective). Attempts in print to simulate a third dimension began in the late 19th century when hot-metal typefounders, in competing with the freedom of form open to lithographers (as here), began casting wide varieties of shadowed outline forms (as the initial 'S' at the foot of this page), but of necessity, each letter had to be exactly the same depth for composition. The flattened globe at the top, with its distorted grid lines, is from a completely different tradition of graphic representation.

History: Unknown (have info? Please send to info.re.78s@shaw.ca). Label scan courtesy of collector Jukka Kettunen of Finland.




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