Mercury 1

Mercury (U.S.A.) / 1945

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Design: Mercury, the wing-helmeted figure from Roman-Greek mythology, was considered to be the messenger of the gods. The block-serifed label name lettering has been carefully drawn, being wider at the cap height of the letters than at the base (most noticeably in the 'C' and 'U'), to visually compensate for the gaps that would normally have appeared in an arc shape. The lightning-flashes were likely added to suggest messages from the gods, rather than indicate electrical recording, which had been the standard technology since 1925.

History: Launched in Chicago in 1945, Mercury was bought out by Philips in 1961. This was the first release in the label's country music series. Alternate colour label scan (below) courtesy of collector Georg Richter of Germany.

Design variations of this label in this decade (click on image to view page):

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