Melojazz

Melojazz (U.S.A.) / 1946

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Design: A lively and effective design. The type style used for the label name, 'Egyptian' or slab-serif, was very popular for advertising purposes during the 1940s, having lots of visual impact, especially when reversed out of a solid background, as here. Emerging from the centre is a cartoon-style white musician (with black hands) blowing his horn, superimposed on a wildly swinging music staff. The printing appears to have been done by letterpress, but offset lithography, mandated by the U.S. government for official printing during WWII, would soon be widely used for projects such as this.

History: Label scan courtesy of collector Georg Richter of Germany.




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