London

London (Canada) / c. 1949

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Design: In terms of typographic design, italic swash capitals should not be used in combination to form words, but the decorative effect here is attractive. Probably the injunction stems from the time when type was cast in individual lead characters, when the overhanging endings would have been broken off from physical contact with the previous or following letter. The modified letters here are based on those cut by the English typefounder William Caslon (c. 1692 - 1766).

History: A subsidiary of Decca, the London label was launched in 1947. Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.




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