Lenox

Lenox (U.S.A.) / c. 1948

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Design: The blocky label name lettering shows some creative treatment, some main strokes being clipped off at the corners (L, E), and extended on others (N, O). The unusual widening perspective treatment is also of interest, drawing the eye to the 'RR' logo at the top. The already strong white reversed lettering (linking it to the white 'R' in the logo) is accentuated by a thick black shadow (echoing the shaded 'R' of the logo).

The treatment perhaps owes something to the growing popularity in America of comic books, which along with high-impact graphics featured blockbuster typography (the dynamic-looking 'RR' is more Superman than Rolls-Royce). The movie industry also heavily favoured shadowed lettering on promotional posters. It is certainly the product of a high-end commercial advertising studio.

History: According to 78discography.com: "Lenox Records began during the recording strike of 1948 as a label to promote blues and gospel titles previously recorded for Continental Records. The bright orange label (a subsidiary of Remington Records) was owned by four individuals, including Donald Gabor, president of Continental Records. The dics were pressed in plants in New Jersey and Webster, Massachusetts, and priced at 75 cents each." Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.




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