Kicks (U.S.A.) / c. 1949

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Design: An unusual design format and perspective, in which the very skilfully-drawn female figure is viewed from above through a transparent filmy cloth, while reclining in a bathing suit (and wearing high heels!), her long, wavy hair spreading outward. The label name is lettered in a brush script, reversed out of a solid background which has been added to give the delicate, subtly shaded drawing more impact.

History: Kicks ('get your kicks' being a slang expression for sensual enjoyment) was one of several labels owned and operated by maverick record producer Eli Oberstein. Active between the mid- to late 1940s, it was a vehicle for the release of previously-unreleased sexually suggestive material, this red-label version being the later of two designs. Label scan courtesy of collector Ken Hagelthorn of the U.S.A.

Design variations of this label in this decade (click on image to view page):

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