Design: The crouching and then upspringing movement inherent in the initial 'J' and the high positioning of the following letters visually suggest the meaning of the word, while plenty of space is left over for the positioning of other elements. A bold, dynamic design with both a vertical and a horizontal axis, much like the Atlantic label.
History: Thanks for updated info to collector Georg Richter of Germany, who notes: "Here is an extract from the book Classic Jazz: A Personal View of the Music and the Musicians, written by Floyd Levin and Benny Carter: 'The Jump Record Company was among the few independent firms treading the unprofitable waters of pure jazz during the 1940s. Despite appeals from collectors, the major record companies steadfastly refused to reissue the wealth of classic jazz material held in their vaults, and newly recorded jazz material was almost impossible to find. In 1944, producers Clive Acker and Ed Kocher attempted to fill the void, investing their savings to establish the Jump label. Their aspiration: to provide frustrated fans all over the world with new recordings by noted jazz artists. Eventually other independent record companies joined Jump, and traditional jazz finally blossomed into full resurgence in the early 1950s. But that comeback might never have happened without the courage and foresight of Acker and Kocher.'"