Goody (U.S.A.) / 1946

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Design: The logo is composed of a music staff with miniaturized notes, also carrying the label name which is angled upward, the whole very carefully drawn but somewhat lacking in impact.

History: Sam 'Goody' Gutowitz (1904-1991) operated a small toy and novelty store in New York City, but in 1938, on discovering the profits to be made in selling records, launched a small 78 rpm record store on New York's 9th Avenue, which became the flagship of an eventual nationwide chain of over 300 Mr. Goody stores selling LPs. He initiated a daring promotional scheme, giving every customer who spent $25 a free LP record player, a 40,000-unit gamble which paid off by attracting and retaining legions of customers. Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.

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