Caravan Records Inc.

Caravan Records Inc. (U.S.A.) / c. 1949

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Design: The lively illustration shows Jack, the hero of an old English folk tale, climbing up his magical beanstalk. However, his red waistcoat, suspenders and jaunty hat seem to be more Bavarian than British, and the cursive Gothic lettering of the song title is Legende, a German-designed script from 1937. It is unusual to find the label name appearing at the foot of the design, on an inverted curve, while "Unbreakable Vinylite," a very important sales slogan, appears in a bright red swallow-tailed banner at the top (the record was manufactured in brown vinyl). The bright colouring appeals to the children's market (the label on the reverse side of the record is printed on a different-coloured stock, right).

History: Why the name 'Caravan' should be used is unknown (perhaps as a subsidiary, it refers to a convoy of label names). Label scans courtesy of collector Georg Richter of Germany.



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