Bellaccord Electro 1

Bellaccord Electro (Latvia) / c. 1948

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Design: The basic format is practically identical to an earlier Brunswick label, the florid curves being replaced here by the angular lines of Art Deco. The sunrise motif at the sides is a popular Art Deco image, symbolizing the dawning of a new age. The use of the word 'Electro' likely refers to the electrical recording process, which was a big sales feature in the late 1920s and early 1930s.

History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K. Thanks for updated info to collector Dimitar Malchev of Bulgaria, who writes: "Latvia became a Russian republic in 1940, but from 1941 to 1944 it was occupied by Germany. This record would probably date from the late 1940s or early 1950s. The music shown here is a pre-war recording; Tchernetzkii was a conductor of the Russian War Ministry Orchestra in the late 1930s, which made several recordings around 1940."


Design variations of this label in this decade (click on image to view page):


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