Beacon (U.S.A.) / c. 1945

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Design: A realistic image of a lighthouse flashing its signal from atop a rocky outcrop, the whole image and headline occupying less than half the upper segment. The font used for the heading is Ultra Bodoni, seldom used on record labels. Its thick vertical strokes contrast with the fine-lined horizontal serifs, complementing the visual effect of the line drawing. The font used for the credit lines is Linotype Metro, influenced by the trend toward geometric design popular in the 1920s, and very popular as a newspaper face not for continuous text reading, but for cutlines and general advertising.

History: Launched in 1942 by entrepreneur Joe Davis, who would also launch the Joe Davis label, at a time when the music industry was struggling with two major difficulties: a shortage of shellac, due to wartime demand, and an acrimonious musician's union strike, which banned studio recording sessions. However, the Beacon label survived until 1946.

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