Asch 2

Asch International/Stinson (U.S.A.) / c. 1944

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Design: An awkward assembly of outline and silhouette logos, showing straight lines, angles and curves.

History: The Asch and Stinson labels joined forces in 1943 because of the lack of availability of shellac during the war. Shellac, a commercial resin marketed in the form of amber flakes, was a secretion of a tiny scale insect (laccifer lacca), and harvested only in south-eastern Asia. It was widely used for resins and polishes. A natural thermoplastic, shellac flows when heated, but becomes rigid at room temperature.


Design variations of this label in this decade (click on image to view page):


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