Artti Records

Artti Records (U.S.A. ethnic) / c. 1948

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Design: A stylish brush script for the label name, which runs upward through a firmament of stars (perhaps the word 'Artti' means 'stars' in a non-English language). The difference in tonality is achieved by way of different screen percentages of the same ink colour (roughly 50 and 10 per cent of solid), which would mean cheaper printing costs; the imprinting is done in Linotype hot-metal fonts. The upper and lower segments are divided by a dream-like wavy line, which might be taken to represent either hills or sea-waves.

History: Label scans courtesy of collector John Anderson of the U.S.A., who writes: "These two labels are from the same record (a different color each side -- see scan below). I believe it to be a USA ethnic label."




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